Stories by Moheb Moses
Are you selling benefits or advantages?
Mon, 5th Nov 2018
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partner programmes
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sales
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channel dynamics
Channel expert Moheb Moses explains how this terminology can help a salesperson to focus on meeting client’s needs rather than pushing a product.
The four traits of a ‘trusted advisor’
Tue, 14th Aug 2018
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document management
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ecm
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martech
The term ‘trusted advisor’ has quickly made its way into the buzzword hall of fame. A channel expert explains what it actually means for partners.
How partners can improve profit through operational efficiency
Wed, 6th Jun 2018
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digital transformation
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partner programmes
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cloud services
Achieving operational efficiency requires an unflinching examination of how well (or not) operations run today.