Industry insider news for Australia's technology resellers
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Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
14 Mar 2019
Adobe study finds A/NZ marketers aren't very good at their jobs
40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.
04 Mar 2019
10 ways to improve your marketing in 2019
Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.
04 Mar 2019
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
15 Jan 2019
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
12 Dec 2018
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
12 Dec 2018
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
19 Nov 2018
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
09 Nov 2018
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
17 Oct 2018
Study finds social media for businesses is more than just marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
19 Sep 2018
Artificial intelligence: Marketing's new best friend?
AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.
07 Sep 2018
Former Google exec joins HubSpot as APAC managing director
“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.
16 Aug 2018
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
30 Jul 2018
Unlocking legacy assets with an internal digital platform
Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.
25 Jun 2018
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
20 Jun 2018
Data is the power behind effective marketing - Research
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
07 Jun 2018
Cloud marketing company Seismic acquires key competitor
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.
25 May 2018
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
18 May 2018
Kiwi tech marketers strengthen position by banding together
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
30 Apr 2018
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
23 Apr 2018
OneAffiniti launches new partner services, unveils brand refresh
The new services include a digital lead hub and a Linkedin social plugin.
06 Apr 2018
Breaking down silos: Why marketers must reimagine their approach to data
cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.
26 Mar 2018
APC by Schneider Electric looking to fill channel role after new promotions
The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.
09 Mar 2018
Ivanti gives its partner program a significant refresh
Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).
02 Mar 2018