Industry insider news for Australia's technology resellers
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Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
14 Mar 2019
Germany watchdog calls out Facebook's 'abuse of power'
Bundeskartellamt asserts that Facebook must ask for consent from all users to collect data from within Facebook-owned services and third party websites – or face heavy restrictions on data collection.
08 Feb 2019
Building customer trust is paramount as data breaches become more common
Digital trust is no longer solely about firewalls and encryption. It reflects an organisation’s character.
08 May 2018
What is your data used for? Gaining trust with a Data Dial
New Zealanders want to know in clear terms what information about them is being collected, how it will be used.
06 Oct 2017