Industry insider news for Australia's technology resellers
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Cloud security changing security channel partner model - Zscaler
Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.
Game on: Injecting retro fun back into channel promotions
Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.
Flashpoint global channel strategy seeing dividends
The company’s channel-driven revenue has also grown more than 200% since it signed its first partner in 2015.
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.