Story image

Microsoft Australia announces new OCP go-to-market lead

22 Jun 18

Microsoft Australia has announced that Nicole Robinson will be joining the company’s One Commercial Partner team in the role of GTM (Go-to-market) Lead, effective August 1st.

Robinson will be replacing Tony Wilkinson, who is now searching for other opportunities within the company.

Microsoft says Robinson has over 17 years of industry experience and brings a wealth of knowledge across marketing, business management and operations.

Her primary focus has been on marketing with responsibilities including product and brand management, brand marketing, retail marketing and sponsorships, online advertising, channel marketing, retail services and product marketing.

Most recently, Robinson has been responsible for Microsoft’s business planning and sales operations, leading a team of 15 people.

The company says her effective management across business and sales operations planning has enabled the business to scale, gain new insights and increase sales productivity.

OCP area director Mark Leigh says, “ A key component of Microsoft long-term success is the innovation that our partners deliver to bring customers’ digital transformation vision to life.

“I’m thrilled that Nicole is joining the team at this important time and that she will be a key part of helping deliver the best outcomes for our partners and our customers. While working as the product marketing lead for Microsoft Office in the consumer and SMB segments, Nicole spearheaded the use of modern storytelling techniques and an omnichannel approach to campaigns.

“Through this successful initiative, she led the O365 consumer business to an all-time high, growing the base to almost one million subscribers,” Leigh continues.

As channel marketing and retail services lead in Microsoft’s retail and OEM teams, Robinson and her team successfully landed campaign product launches, developing always-on training for retail sales professionals while growing e-commerce and online merchandising.

Prior to this, she served as business manager in London for Microsoft’s EMEA trade marketing online advertising team, with responsibility for day-to-day operations of the team across Europe.

Object-based storage over-looked by Aussies, survey shows
Hitachi Vantara has sponsored an IDC survey looking at the technology’s usage and adoption barriers across Asia Pacific.
One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.