Story image

Bye bye Baxter - Rethink Robotics bites the dust

09 Oct 2018

Did we just lose one of the most pioneering robotics companies in the world? According to reports from the Boston Globe and a number of other media outlets, the answer looks to be 'yes'.

Rethink Robotics is the company behind industrial manufacturing robot Baxter, who became world famous for its pioneering robotics tech and its uncanny human-like design.

Reports say that Rethink has now closed its doors for good after a buyout gone bad. It seems that an unnamed company intended to purchase Rethink, but that unnamed company got cold feet. Left with perilous finances due to low sales of Baxter and Sawyer robots, Rethink looks to have shut down.

While Rethink’s website mentions nothing of the closure, it was only this year that Rethink was showcasing its Sawyer robot at international trade shows.

In March, the company said that electronics manufacturers are increasingly adopting cobots (collaborative robots that work alongside humans), including Sawyer.

What’s more, in July the company announced 10 deals with a bunch of distribution partners across the world, including Asia. The company also had partners in Australia.

So where does that leave Rethink? In a statement to The Robot Report, Rethink CEO Scott Eckert says that the news is true, and the company didn’t quite become as successful as they’d hoped.

The social media community expressed regret about Rethink’s closure: Here’s what members of the Twitter community had to say:

‏ @j0nlussier - Sad news from Rodney at Rethink Robotics as they shut down! Unfortunately for the robotics space another big (150M$) loss for investors. 

@mark_riedl Replying to @jeffbigham - The thing that was supposed to set Rethink Robotics apart from others was that Baxter was designed with the human user in mind from the beginning. Jibo failed too and that was from human-robot interaction experts too.

@pcheng88 - Rethink Robotics is gone? I thought the robots are taking over! We also have Foxconn is scaling back robots deployment too... A trend ?!

@kimmypaluch - Painful story-- look out for spin-offs: "Sometimes early products aren’t as good as u would like, new ideas don’t receive market acceptance, & other players gain traction sooner. Some or all of these factors may have impacted Rethink." 

@Deepak_kohli8 - The demise of Rethink Robotics shows how hard it is to make machines truly smart

And finally a comment that sums up the closure:

@ROSIndustrial - Bummer.

Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Automation beginning to impact Aussie workforce
18% of those surveyed said automation has already impacted their job ‘significantly’, with their duties changing or their role becoming redundant.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Acer’s new programme and portal for partners
A simple and manageable programme designed to incentivise, recognise and reward commercial partner achievements.
Interview: Culture and cloud - the battle for cybersecurity
ESET CTO Juraj Malcho talks about the importance of culture in a cybersecurity strategy and the challenges and benefits of a world in the cloud.
In ongoing cloud war, Google to acquire data migration specialist
Google is currently behind AWS and Microsoft in the cloud battle, and it would seem this play is an attempt to claw some ground back.
Ping Identity Platform updated with new CX and IT automation
The new versions improve the user and administrative experience, while also aiming to meet enterprise needs to operate quickly and purposefully.
Venafi and nCipher Security partner on machine identity protection
Cryptographic keys serve as machine identities and are the foundation of enterprise information technology systems.